by Phil Mennie
4 Dec 2015 at 3:00 pm
Watch my recent video, recorded at Kogan Page, to hear my thoughts on the future of social media risk and governance.
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1 Jun 2015 at 2:43 pm
In the digital age organisations are using social media to build trust with their employees and their customers. Used well, social media enables organisations to innovate, stay ahead of the competition and engage with their customers on a more personal level. But, while social media offers a large number of opportunities, the key to achieving success is to have a well thought through strategy that is underpinned by good governance and risk management.
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2 Jul 2014 at 12:00 am
You may be excused for thinking that Social Media Governance is just about having a Social Media Policy. Of course, policy is one essential element of any good governance strategy, however, there are 5 other, equally important elements to help you manage the risks of social media. In this article I will introduce each element and pull out some key points.
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23 Jun 2014 at 12:00 am
In my work helping clients manage the risks of social media, twitter hashtag-hijacking often comes up in conversation. A spectacular example is UKIP's recent use of the hashtag #WhyImVotingUKIP as a way of letting their supporters explain the reasons behind their vote.
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Social Media Risk and Governance: Managing Enterprise Risk
By Phil Mennie
Kogan Page; 1 edition (3 Oct. 2015)